11 Secret Meanings Of World-Famous Logos
Everyone recognizes these famous brands, but the meaning behind their logos is a still a secret to most of us.
Everyone recognizes the 2 golden arches on the McDonald's restaurants. At some point, the company wanted to change the logo, but psychologist Louis Cheskin convinced the managers to keep it. His argument was that the logo looked like an upside-down image of the female breasts and reminded people of their childhood.
Coco Chanel designed this logo herself when she was staying at Château Crémat in Nice. The legend says that the famous symbol was inspired by the castle's vaulted arches and the letters "CC" represent not only Coco's initials but also the first letters in the name of the castle.
The designers of Google's logo used 3 main colors: red yellow and blue, arranged according to a specific algorithm. However, the green letter breaks the logic, implying that Google is breaking stereotypes and isn't playing by the rules.
If you look closely at the Gillette logo, you'll notice that the letters G and I mimic the shape of the shaving machine's blades.
The logo is based on the coat of arms of the Iwasaki family, the founders of Mitsubishi. The coat of arms features 3 diamonds placed on top of one another. The diamonds stand for reliability, integrity, and success, while the red color represents confidence.
Goodwill is a famous non-profit organization which collects food, clothes, and essentials as donations for the needy. Their logo shows the letter G, which from a distance looks like a happy face.
Have you ever noticed the arrow between the letters E and X in the FedEx logo? Its aim is to symbolize the courier service's speed and trustworthiness.
This logo was designed in 1975 by a student named Carolyn Davidson who was paid $35 for it. The symbol represents the wings of Nike, the Greek goddess of speed, strength, and victory.
Before the Mexican All Saints Day (also known as the Day of Dead), Pepsi once released bottles with the logo inverted. People thought this was a simple mistake, but some shoppers noticed that the logo read "isded", which was similar to "is dead".
10. Le Tour de France
Even if you've seen this logo before, you've probably never noticed the hidden cyclist. Look closely at the letters O, U, R and the sun.
Durex stands for "durable", "reliable" and "excellence" - everything you want from it, right?